Lead Conversion

Turn Zillow & Facebook Leads Into Booked Showings

You're already paying for leads. The problem is often not the leads — it's that many of them never get a fast response. Here's how to fix the leak, and where an AI receptionist fits (and where it doesn't).

By EstateVoice · Updated October 2026 · 5 min read

The leaky funnel

Zillow, Realtor.com, Facebook and Instagram lead ads all send you interested people. But a lead that isn't called back in minutes is usually gone — they filled out three other forms too, and the first agent to call wins. Every lead you paid for and didn't reach fast is money spent, deal lost.

Respond fast, the right way

Speed matters, but so does consent. Here's how each source should be handled:

  • Zillow & Realtor.com — call new inquiries yourself, fast. When they call you back, Hailey answers 24/7. EstateVoice never AI-calls portal leads.
  • Facebook & Instagram lead ads — the same: no AI calls or texts. Every call they make to you is answered.
  • Your website form — add the one-line consent box we give you, and Hailey calls new enquiries in about a minute, inside legal calling hours, once it's set up.
  • Your CRM and older leads — no AI calls. Anyone who calls in is answered and captured.

What happens on every call

  • Answered 24/7 — nights, weekends, mid-showing.
  • Qualifies — budget, timeline, buying or selling, pre-approval, and your own questions.
  • Books the showing — straight onto your calendar (no online calendar? she takes two preferred times and emails them to you).
  • Every lead in your inbox — the caller's details, a summary and the full transcript, the moment the call ends.

You set it up once at onboarding — done for you — and from then on, every caller gets a professional response while you focus on closing.

Stop letting lead calls go to voicemail

EstateVoice answers every call your leads make, 24/7, and calls your new website enquiries in about a minute, with consent, once your form is set up.

FAQ

How do I follow up with Zillow leads faster?

Call them yourself as soon as the lead arrives, and make sure every call they make back to you is answered. EstateVoice answers those calls 24/7, qualifies the caller and emails you their details, a summary and the transcript. It never AI-calls Zillow or other portal leads. On Growth and up, Instant connect switches on for all clients this month: when a new lead lands in your CRM, your phone rings first and you’re put straight through, so a person makes that call, never an AI.

Can I connect Facebook lead ads?

Not for AI calls. EstateVoice only calls new enquiries from your own website form, from people who tick a one-line consent box. Facebook, Instagram and other ad-form leads never get AI calls or texts from us; when they call you, Hailey answers 24/7.

What lead sources can it work with?

Every caller, from any source, is answered 24/7. For outbound calls, only new enquiries from your own website form with the consent box ticked, once your form and consent are set up. Portal, ad-form, CRM, spreadsheet and old-list leads never get AI calls.